Extended Portfolio
Spectacolor HD
At it’s inception in 2007, Spectacolor HD was boasted being the highest definition screen in Times Square. Along with it’s incredible picture quality, came a whole bag of tricks introduced in this video. The video was made before regular paying clients started buying ad time, and was an awareness building / promotional piece to inform the general public what this screen was offering. It definitely spoke to the younger crowd, who would eventually be using the live audio and interactive features built into this monolith.
For more information about this screen and it’s capabilities, check out spectacolorhd.com
Hankook Tires
Hankook Tires was a classic case of showing a client something that they didn’t know they wanted. The site they are posted on was soon to be available, so I took some time out to brainstorm what would work best for the shape of the rotunda above our famous Kodak sign. Wrapping it to look like a tire was a somewhat obvious solution, and I was surprised that it had never been done before. After a few mock-ups and cold calls to Hankook, they were on board. The design went through a few small revisions, but we eventually decided to keep it simple, so not to loose the original idea.
In the press:
prnewswire.com | hankooktire-eu.com
Foursquare
The Miracle Mile Shops at Planet Hollywood in Las Vegas is home to a couple of the largest 3rd party advertising screens on the strip. Knowing the demographic, we set out to make the Vegas experience more social by teaming up with LocaModa and Foursquare. Our combined efforts allowed for pedestrians to check in, upload photos, and text directly to the screen which was updated live.
To celebrate Google’s 10 Year Anniversary, I put together a collection of every Google Doodle from the past 10 years. It was pitched along with their own commercial spots as content for a proposed digital billboard in Times Square.
Emerald Nuts
Designed as an interactive polling interface for Spectacolor HD, where people could text to the screen to vote on their favorite product.
JVC
JVC has been in Times Square since 1979 when their first sign was erected. Now, 30 years later, they have still managed to remain a key part in the ever evolving landscape of outdoor advertising. My job was to take their existing sign, and remodel it to suit this new age. After many concepts I arrived at keeping the same footprint, but updating the static pieces with new digital elements that would allow for instant updates, and interactivity with pedestrians on the street.
For more information including a time-lapse video of it’s construction, head over to the JVC website
Clearchannel Outdoor
Clear Channel was co-sponsor of AdWeek 2009 along with AOL, and with that came plenty of branding opportunities throughout Times Square. This video was made to focus on Clear Channel Outdoor’s enormous library of inventory, clients, and sign capabilities. It was shown to everyone in attendance of the opening gala, as well as the entire Times Square pedestrian audience.
Pepsi Xperience
The Pepsi Experience was a concept that my team and I came up with to help sell a vacant location. “PEX” would be a fully immersible brand experience including a PEX merch store, and a Times Square look out point from inside the Pepsi Logo.
Times Square Sign
Hollywood and Las Vegas both have landmark, iconic signs. Why not Times Square? In 2009 the Spectacolor creative team and myself designed what would become that landmark sign, and like everything in this “superbowl of outdoor advertising”, it’s brandable! Soon after it’s launch, the head of sales and the CEO of the company wanted to draw more attention to it, so we came up with a photo contest where tourists could snap a shot of themselves with the sign, and upload it to the website. The winner received a night out on Broadway with dinner at the Hard Rock Cafe and tickets to a show of their choosing. Even the Russian spy Anna Chapman got in on it.